Animal Trapping
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Alert Details
This business has 1 alert.
Ad Review
In June of 2016, BBB contacted this business regarding the advertising on the www.floridanuisancetrappers.com website. BBB asked the business to substantiate or alter statements made claiming that "#1 For All your Animal Removal Needs", "#1 Brevard Animal Removal Service".
BBB Code of Advertising indicates that:
"Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "#1 in new car sales in the city," can be proved or disproved."
BBB asked the business to substantiate or alter statements made claiming "A+ Rating with the BBB".
BBB Code of Advertising indicates:
"Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used."
BBB asked the business to substantiate or alter statements made claiming "...with a 100% Guarantee on all work!"
BBB Code of Advertising indicates:
"When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.
Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee."
To date, the business has not replied to this request or altered the statements in question.
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