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In April 2024 BBB contacted the business regarding structural work, electrical work and plumbing requiring DBPR licensure. Additionally Florida Statutes indicate that a business may not hold themselves to be licensed contractors if not directly licensed. To date the business did not provide licensure information and BBB has not been able to verify DBPR licensure with the State.
BBB Code of Advertising indicates:
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
32. Business Name or Trade Style
32.1 Business names or trade styles must not contain words that would mislead consumers either directly or by implication.
Florida State Statutes Chapter 489 indicates:
REGULATION OF PROFESSIONS AND OCCUPATIONS
Chapter 489
CONTRACTING
View Entire Chapter
489.127Prohibitions; penalties.--
(1)No person shall:
(a)Falsely hold himself or herself or a business organization out as a licensee, certificate holder, or registrant;
(b)Falsely impersonate a certificate holder or registrant;
(c)Present as his or her own the certificate or registration of another;
(d)Knowingly give false or forged evidence to the board or a member thereof;
(e)Use or attempt to use a certificate or registration that has been suspended or revoked;
(f)Engage in the business or act in the capacity of a contractor or advertise himself or herself or a business organization as available to engage in the business or act in the capacity of a contractor without being duly registered or certified;
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