Information and Alerts

Ad Review

In June of 2016 and July 2017, BBB contacted this business regarding the advertising on the www.electra-ac.com website. BBB asked the business to substantiate or alter statements made claiming "...established in 2004," "11 years of experience," and "Electra-AC founded in 2005 in the USA."
BBB Code of Advertising indicates:
"1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact."

BBB asked the business to substantiate or alter statements made claiming "customer satisfaction 100% guarantee," "100% customer satisfaction," "We warranty all our work."
BBB Code of Advertising indicates:
"When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.

Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.

When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee."

BBB asked the business to substantiate or alter statements made claiming "We will beat anybody's prices!"
BBB Code of Advertising indicates:
"13. Price equaling, meeting competitors' prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price."

BBB asked the business to substantiate or alter statements made claiming "We can reduce your electric bill!" and "Decrease electricity bill...89%"
BBB Code of Advertising indicates:
"34. Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data."

To date, the business has not substantiated or altered the statements in question.