Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
After wildfires across the Los Angeles area caused unspeakable damage, it is crucial to stay vigilant against opportunistic scammers. BBB offers guidance on donations, recovery and avoiding scams.
Share
Business Profile

Insurance Companies

Health Benefits Center

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Insurance Companies.

Information and Alerts

BBB RatingC+

Reasons for rating

  • Government action(s) against the business

Alert Details

This business has 1 alert.

Government Actions

USA vs Steven Dorfman, Candida Girouard, John Sand.

As of July 25, 2024:

A district court judge in southern Illinois sentenced the owner of a south Florida-based telemarketing company to 25 years in federal prison for causing his employees to sell limited indemnity health insurance plans to unsuspecting consumers by means of false and deceptive practices.

Steven Dorfman, 40, of Fort Lauderdale, Florida, owned, operated, and functioned as the CEO of a south Florida telemarketing company known as Simple Health. In February, a jury convicted Dorfman of one count of conspiracy to commit mail and wire fraud, four counts of mail fraud and eight counts of wire fraud in connection with his operation of Simple Health.

According to court documents and evidence presented during the trial, Dorfman’s company trained employees to use deceptive sales tactics to scam consumers into purchasing the limited indemnity insurance plans. These plans cover relatively low amounts of medical expenses. Once the low caps were reached, the consumers were then responsible for paying 100% of their medical expenses.

At Dorfman’s direction, Simple Health salespeople utilized false and misleading scripts to mislead consumers about the amount of coverage provided by the policies. Following these scripts, salespeople would make statements such as “the whole idea of this plan is to make your out-of-pocket expenses as low as possible” and “when all is said and done, you’ll end up owing pennies on the dollar.” Evidence at trial also established that Simple Health’s commissioned salespersons frequently told additional, off-script lies to the consumers to get them to buy them to buy the policies, with little to no effort by Dorfman to stop this practice.

Using the deceptive scripts and the blatant lies of their salespersons, Simple Health sold these limited indemnity policies to more than 400,000 unsuspecting victims across the country from May 2012 through November 2018. This fraudulent conduct generated more than $190 million in revenue for Simple Health. The company sold more than 1,400 of these limited indemnity policies to individuals from all 38 counties in the Southern District of Illinois.

Two co-conspirators were also charged in the conspiracy. Candida Girouard, 47, of Valrico, Florida, was sentenced to 6 months’ imprisonment in May. Simple Health’s vice president of sales, John A. Sand, 50, of Fort Lauderdale, Florida, was tried at the same time as Dorfman and was convicted by the jury on all counts contained in the indictment. As a post-trial hearing, however, the federal judge assigned to this case granted Sand’s motion for judgment of acquittal notwithstanding the verdict.  The Government is currently considering whether to appeal that decision.

Following imprisonment, Dorfman will serve five years of supervised release.

The investigation began with a referral from the Federal Trade Commission’s Midwest Regional Office in Chicago. The FTC filed a complaint for civil injunctive relief in October 2018. The FTC’s action put an end to the fraud and a court-appointed receiver was appointed to take over Simple Health’s business operations.

LINK: https://www.justice.gov/usao-sdil/pr/telemarketing-company-ceo-convicted-health-insurance-policy-scheme-sentenced-federal

----------------------------------

As of February 24, 2022:

A federal  grand  jury  in  East  St.  Louis  returned  an indictment  charging  a  former  owner  and  two  top  tier  executives  of  a  south Florida  telemarketing business known as Simple Health with federal fraud offense.   Former owner Steven Dorfman, 37, of Fort Lauderdale, FL, former Chief Compliance Officer, Candida L. Girouard, 45, of Valrico, FL, and former Vice President of Sales John A. Sand, 47, of Fort Lauderdale, FL, were all charged with one count of conspiracy to commit mail and wire fraud, four counts of mail fraud, and eight counts of wire fraud.

Simple Health, also known as Health Benefits One, sold health insurance policies over the phone. The  vast  majority  of  the  policies  sold  by  Simple  Health  were  limited  indemnity  plans.  
Limited indemnity plans have a relatively low cap on the amount of medical expenses they will cover.   After those caps are reached, the patients are responsible for paying 100% of their 
medical expenses out of their own pockets.

The  indictment  alleges  that  Simple  Health  employed  a  deceptive  sales  script  to  trick people  into purchasing the limited indemnity plans.   Among other things, the script required the 
Simple Health salespersons to tell the customers that:   “The whole idea of this plan is to make your out of pocket expenses as low as possible . . . .” and “When all is said and done, you end up with pennies on the dollar!!”   Relying on these and other false and misleading representations, thousands of people across the country purchased limited indemnity plans from Simple Health.   According to the indictment, after customers purchased these policies, they frequently called Simple Health’s Customer Service Department and complained that (1) they had incurred significant medical expenses that they had been led to believe would be covered, but were not; (2) their doctors and hospitals did not accept the limited indemnity plans; and (3) their prescription drug costs were not covered, contrary to what they were told when the purchased the policies.

Dorfman, Girouard, and Sand are scheduled to appear in federal court in East St. Louis on Monday, March 7, 2022, for their arraignments.   Because the alleged scheme was conducted via telemarketing and victimized ten or more persons over the age of 55, the maximum penalty for the conspiracy count is 30 years, pursuant to the SCAMS Act.   Each of the mail and wire fraud counts carries a maximum sentence of up to 20 years in prison.   In addition, the defendants can be ordered to pay full restitution to the victims.

LINK: https://www.justice.gov/usao-sdil/pr/owner-and-two-top-executives-south-florida-health-insurance-telemarketing-business

 

 

Important Information

Additional Info

Steven Dorfman, who is listed on Sunbiz as a principal of Health Benefits Once, LLC, is also listed on Sunbiz as a principal of Health Center Management, LLC. BBB has a separate profile on Health Center Management, LLC:
https://www.bbb.org/us/fl/hollywood/profile/insurance-agency/simple-health-plans-llc-0633-90342775

BBB Business Profiles may not be reproduced for sales or promotional purposes.

BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.