Vitamins and Supplements
RelaxiumFind BBB Accredited Businesses in Vitamins and Supplements.
Information and Alerts
Alert Details
This business has 1 alert.
Pattern of Complaints
BBB files contain a pattern of complaints from consumers that allege service issues. Specifically, consumers allege that they are enrolled in a paid auto-renewal subscription plan without their consent. In addition, some consumers allege Relaxium fails to respond to complaints.
On November 1,2021, BBB sent correspondence to Relaxium requesting their voluntary cooperation in providing steps it will implement to eliminate the pattern of customer complaints. We are awaiting their response.
On November 16, 2021, Relaxium responded with the following:
Straight Sale vs. Risk Free Trial - this one will help with reducing complaints because it is more streamlined and simple. We started this head-to-head test on TBN call volume on Tuesday and are seeing about a 66% improvement using the straight sale. This is VERY encouraging and because so, we expanded the test tonight to run on FOXNC call volume through the weekend as well. We should be able to conclude on Monday with more data.
Customer Service Representatives - The Team has really focused on improving here. Hiring more staff to answer inquires more immediately. I even over-heard one of her new reps follow-up with owner (who she thought was a normal customer because she put a test through) and heard that she did a great job greeting and handling the call before she knew it was the owner who was just testing them! Lol Seems like the training/scaling is going well on the backend.
Text call-to-action vs. toll-free call-to-action - in our initial test this morning on FOXNC overnights we saw significant improvements across the board with over 500% improvement in response (texts/spot vs. calls/spot) and "SLEEP" to 32-32-32 (dashes not necessary). You'll receive an inbound text immediately, then a follow up an hour later, and one more 24 hours later. This will be multi-level clarity and should reduce any complaints about follow-up.
Landing page optimization - this is related to the above step because with further landing page optimization we will continue to improve the text CTA performance and potentially move fully to text once it's proved out with more data. We weren't only focused on performance of the landing pages, but also added language on the checkout page that aligns with some of the leading Nutra subscription sites (i.e. Nugenix) to make the trial more clear which should reduce complaints and any confusion. (Can review here which is above the "RUSH MY TRIAL NOW" button at bottom of the page: https://www.tryrelaxium.com/checkout.php
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