Vitamins and Supplements
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Alert Details
This business has 1 alert.
Ad Review
BBB contacted the business on 3/28/17 regarding advertising concerns. Specifically BBB challenged product prices with slashes through the price and product prices with a box below saying "Save $4", etc.
BBB code of advertising indicates the following:
Comparative Price, Value and Savings Claims
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
Advertisers may offer a price reduction or savings by comparing their selling price with:
Their own former selling price;
The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., "selling elsewhere at $_______."); or
2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., "comparable value," "compares with products or services selling at $_____," "equal to products or services selling for $_____").
In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
To date, the business has failed to make the changes as indicated in their response to BBB.
Important Information
Reason for Rating - Factors Lowered
Failure to respond to one complaint filed against business.
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