Information and Alerts
Alert Details
This business has 2 alerts.
Ad Review
On December 2, 2021, Better Business Bureau contacted Honor Ammo Shop concerning the following advertising claims found on their website, https://honorammoshop.com/.
- America's Largest Gun Shop
- Honor Ammo Shop advertises Indoor Range, Training/Classes, and Gun Instructors; Website does not allow to book or get additional information for these services.
- List Price
- Comparison with own former price.
- Photos and Videos in website are misleading consumers into thinking these are their products and store location. The photos are taken from a different nonrelated company.
Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.
When comparisons are made to a former selling price, it must be to a bona fide price that has been offered for a reasonable time. If no sales had been made at that price, the advertiser must be sure that the markup on the higher priced product is similar to other products.
List prices comparisons may mislead the consumer where they are not to a price at which substantial sales of the product have occurred. An advertiser can use a list-price non-deceptively where it does not claim a savings, and includes certain disclosures.
The illustrations and overall layout of advertising should enhance the consumer's understanding of the offers and accurately represent the featured products and services.
Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city."
Despite written requests, as of December 22, 2021, Honor Ammo Shop has not responded to BBB’s request for revisions and clarification in its advertising.
For additional information on the Code of Advertising, please visit https://www.bbb.org/code-of-advertising.
Pattern of Complaints
On December 2, 2021, Better Business Bureau recognized a pattern of consumer complaints against Honor Ammo Shop regarding billing, delivery, and customer service issues. Consumers allege ordering from Honor Ammo Shop's website and being requested to pay using different cash apps to get additional discounts. Consumers also allege that no item has been delivered after paying for the item upon sale. Additionally, consumers claim that Honor Ammo Shop becomes unresponsive after the sale has been made.
BBB notified Honor Ammo Shop of the complaint pattern. As of January 10, 2022, Honor Ammo Shop has not responded to BBB's request to address the pattern of complaints.
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