About
This business has 2 alerts
Important information
- Advertising Review:On November 27, 2019, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify, or discontinue claims on the company's website and social media pages to comply with the BBB Code of Advertising. The company advertises "#1 fitness clothing brand in Los Angeles," "We are the #1 Fitness brand in Los Angeles, CA.," and "#1 Fitness clothing brand in LA." The company also advertises "Join the fastest growing fitness clothing brand in the world, all while gaining followers and engagement through their social media."
The BBB Code of Advertising states that, "1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB." "28. Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "#1 in new car sales in the city," can be proved or disproved."
As of January 3, 2020, the business has failed to respond to our request for substantiation, modification, or discontinuation of the advertised claims.
Business Details
- Local BBB:
- BBB of Los Angeles & Silicon Valley
- BBB File Opened:
- 12/4/2017
- Business Started:
- 6/21/2017
- Business Management:
- Cesar Hernandez, CEO/Owner
- Number of Employees:
- 1
Additional Contact Information
- Additional Email Addresses
- Primary: Email this Business
- Additional Websites
- Website 1
Additional Information
- Business Categories
- Online Retailer
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