Information and Alerts
Important Information
Advertising Review
On April 22, 2021, BBB Serving Los Angeles and Silicon Valley requested that the company substantiate, modify, or discontinue claims advertised on the company's website, www.iconicghostwriter.com. The company advertises the following media organizations: "NBC," "Esquire," "The New York Times," "Forbes," "Los Angeles Times," and "BBC."
The BBB Code of Advertising states, "1.1 The primary responsibility for truthful and non-deceptive advertising rests
with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. 1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. 1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact."
As of May 17, 2021, the business has failed to respond to our request for substantiation, modification or discontinuation of the advertised claims.
Reason for Rating - Factors Lowered
4 complaints filed against business
Reason for Rating - Factors Lowered
Failure to respond to 4 complaints filed against business.
Reason for Rating - Factors Lowered
Advertising issue(s) found by BBB.
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