Information and Alerts
Alert Details
This business has 2 alerts.
Ad Review
On October 26, 2020, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify, or discontinue claims on the company's website, www.mauvedesert.com. The company advertises Comparative Price, Value and Savings Claims. The company also appears to advertise inconsistent return claims. The company advertises "FREE RETURN IN 30 DAYS" and "Online purchase made through mauvedesert.com can be returned or exchanged within 15 days from the delivered date."
The BBB Code of Advertising states, "1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. 1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. 1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact."
The BBB Code of Advertising states, "BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising1 plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading. 2.1 Advertisers may offer a price reduction or savings by comparing their selling price with: 2.1.1 Their own former selling price; 2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., "selling elsewhere at $_______."); or 2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., "comparable value," "compares with products or services selling at $_____," "equal to products or services selling for $_____"). 2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used. 2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7."
As of November 19, 2020, the business has failed to respond to our request for substantiation, modification, or discontinuation of the advertised claims.
Investigations
The BBB opened an investigation on this firm due to the amount of inquiries we have received. According to BBB files, consumers allege not receiving the purchases they paid for. Furthermore, consumers allege not being able to get a response with the details of their orders or refunds. On October 7 and 20, 2020 the BBB contacted the company in regards to our concerns about the amount and pattern of complaints we have received, unfortunately, the BBB did not receive a response.
The Federal Trade Commission's Prompt Delivery Rules "spells out the ground rules for making promises about shipments, notifying consumers about unexpected delays, and refunding consumers' money. Enforced by the FTC, the Mail or Telephone Order Rule applies to orders placed by phone, fax or the Internet." For more information about the FTC's Prompt Delivery Rule please visit https://www.ftc.gov/tips-advice/business-center/guidance/selling-internet-prompt-delivery-rules
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