Information and Alerts
Alert Details
This business has 1 alert.
Alert
BBB requested the business provide background information and clarification as to their bona fide advertising forums; however, this information was not provided. As a result BBB may not have current information about the business.
Important Information
Believed to be out of business
According to information in BBB files, it appears that this business is no longer in business.
Advertising Review
In July 16, 2019 BBB contacted the business regarding its advertising of free trial periods of its products. Consumers that sign up for the free trial period are enrolled in a monthly subscription for additional products. BBB requested the business substantiate that the claims meet the standards outlined in BBB's Code of Advertising (Section 18, Negative Option Plans, Continuity Plans and Automatic Shipments). The Code maintains that "Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature." Material terms that should be clear and conspicuous include the existence of the negative option feature, the cost of the additional goods or services, how consumers can cancel and avoid future shipments and charges, and how consumers can return items that they do not want. The Code continues that "advertisers must avoid making disclosures that are vague, unnecessarily long or which contain contradictory language."
Additionally, BBB asked the company to substantiate claims made on its website about the efficacy or results of using the company's products. BBB requested the business substantiate the claims per standards outlined in BBB's Code of Advertising (Section 34, Claimed Results). Claims as to efficacy or results which will be obtained by or realized from a particular product should be based on recent and competent scientific or other objective data. Advertisers should be prepared to substantiate such claims.
As of July 26, 2019, the business has not responded to BBB's request for substantiation about its advertising.
Customer Complaint
Recently This company has been marked with a pattern of complaints alleging advertising issues, billing or collection issues, and customer service issues. Information in BBB files indicates the company's website offers consumers a free trial for a teeth whitening product with a shipping fee of $4.95. Consumers complain they were charged $90 to more than $100.00 for the free trial as a result of failing to cancel and being automatically enrolled in an auto ship program. Some complainants claim never receiving the product but were still charged. Others claim that even though they cancelled within the time period the company requires, they were charged and shipped additional product anyways. At this time the company has responded to some but not all BBB complaints stating that their policy for the 1 week trial is from the date of shipment and not on the date the consumer receives the product. As of 3/11/2014 the company has placed an easy cancel button on the home page of the websites in order to expedite the cancellation procedure for those consumers wishing to cancel after the free trial. BBB advises consumers to read and understand all terms and conditions before placing an order for any free trial.
Reason for Rating - Not Rated
This business has no rating because BBB has information indicating it is out of business.
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