Windshield Repair
Diamond Auto GlassFind BBB Accredited Businesses in Windshield Repair.
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Alert
On December 13, 2016, BBB requested Diamond Auto Glass to substantiate or modify claims published on their website at http://www.thedifferenceisclear.com and http://www.diamondautoglassphx.com which include; "Industry's best quality at the BEST price GUARANTEED!", "Industry's Best Lifetime Warranty", "Over 30 years as Phoenix, Arizona's #1 Windshield Replacement & Repair Company", "Rated #1 For Windshield Replacement Phoenix and Windshield Repair Phoenix" and "Award-Winning Service".
According to BBB Code of Advertising 12. Lowest Prices, Underselling Claims, 20. Warranties or Guarantees & 28. Objective Superlative Claims; “Advertisers must have proper substantiation for all claims prior to dissemination. Unqualified underselling claims must be avoided. When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests."
BBB requested Diamond Auto Glass to substantiate their claims by providing clarification regarding the method and frequency in which they verify that they offer the industry’s best quality at the best price. BBB requested that they provide clarification regarding the process used to uphold the guarantee. BBB requested Diamond Auto Glass modify their websites to include details regarding their lifetime warranty claim and requested clarification as to how they verify that it is the industry’s best guarantee. BBB requested the business to clarify who bestowed the award and to provide documentation to show that it has been held for over thirty (30) years. If the business was unable to substantiate these claims, BBB requested that they modify these claims and any future advertisements like it to adhere to the BBB Code of Advertising. The business did not respond to BBB advertising concerns.
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