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Alert
On October 13, 2021 BBB contacted Goodfreight Transport with a request for more information about the following claim made on the company’s website https://goodfreighttrans.ca/index.html :
- As a recognized leader in our industry, Goodfreight Transport Ltd. prides itself on service.
- After 1 year of trial and error, we formed an excellent service.Over the years, we have applied this concept and built a strong business one shipment at a time, thus earning the trust and respect of our clients.
- One of Goodfreight Transport Ltd. many advantages is their unmatched national coverage boasting 5 distribution centers totaling more than 1 million sq. ft., 2 transportation centers, and 7+ field stocking locations.
- With Goodfreight Transport Ltd. cutting-edge technology, we ensure full integration of your system into Goodfreight Transport Ltd. for 100% traceability and visibility in real time 24 / 7 with best-in-breed 99.9% order fulfillment accuracy.
- We guarantee that you will not regret having chosen our company.
BBB requested substantiations on the claims and the business locations.
BBB’s Code of Advertising states, in part 1. Basic Principles of the Code :
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
?1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.?
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.?
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.?
BBB also reached out to Goodfreight Transport with letters on January 7, 2022 and January 25, 2022 to receive substantiations on their claims.
As of March 18, 2022, the BBB has not received any response to the requested information and the website https://goodfreighttrans.ca/index.html is suspended.
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